Intro

Wondering how and why we started with High Level? Keep reading! You will see some of the trials and tribulations and also our pathway for success! We hope you enjoy this behind the scenes look at Ignited Sparks!

The Beginning

Once upon a time, in our computer business, we faced the same dilemma as most businesses. We had become stagnant. New leads were costing us a fortune; frankly, they weren't even worth it. Once we tried to qualify them, most fell out due to the Good, Fast, Cheap problem, as illustrated below. They all wanted good and fast and insisted on cheap.

This problem was significant. We were bleeding money. Like many companies in that dilemma, we stopped the bleeding by firing the marketing agency. We felt that it couldn't be that hard and that we had just picked the wrong guys. So, I decided that I could do marketing along with all the other hats I had on. Boy, was I wrong!

I took crash courses in MSP marketing and listened to everything I could find. I learned a lot sitting in my office for 60 hours, week after week. Mostly learning and, in some cases, unlearning marketing.

Success

We started to see some success. Our average cost to acquire customers dropped a lot. However, the manual work going into getting those customers stayed the same. Sometimes it increased. As an IT project/service provider, we put on our IT consulting and process management hats and began exploring building a tool to solve our needs. In that process, we ran across High Level.

The Journey

Getting started in High Level is by no means faint of the heart. Not being a marketing agency, it was a hurdle. In my feeble imagination, I had a lot of experience in building funnels. But High Level was far more than a funnel builder or CRM. The first day I cruised around the workflow builder, I knew I would be hooked. I'd been building workflows for about 15 years. I knew what they were and what they could do. More importantly, I knew what they couldn't. High Level workflows are very good! They are also adding more features to make them even more robust.

In addition to workflows, the pipelines feature is also big business stuff made easy. I've worked with pipelines for two decades, so they made sense to me. I love being able to see how we are doing at a glance. I can also see where we are failing or need improvement. This big picture can be overdone and even underdone.

High Level also has some of the following features that I won't cover in this post, but they are equally as important:

• Inbound & Outbound Calling / SMS

• Contact Management

• A Mobile App

• Course Builder

• Social Media Scheduler

• Calendars & Team Calendars

• Reputation Management

• Missed Call, Text Back

• Voicemail Drops

• Membership Area

• And more!

Summary

High Level has been a boon to us. So, we started our journey months ago with one of our other businesses. Yes, we are serial entrepreneurs. We fully embraced it as we tweaked and molded High Level for that second business. We have embraced it so well that we started Ignited Sparks. We knew other small to mid-sized companies were having the same difficulties that we were.

If your small business needs help understanding how to get your reputation, reach, resell, and referral processes running, or if you want to use a proven system that we bolt onto your account, contact us. We'd happily review our processes, methodology, and commitment with you. We are sticklers for details, and we hold our own feet to the fire. Conversely, we will hold you as well!

Try us for 14 days!

We hope you will use our affiliate link if you want something other than that and want High Level directly. It doesn't cost you anything, but you do gain access to our weekly office hours sessions. Also, any future training will be either free or heavily discounted. The office hours sessions are split between clients and affiliates, so you won't have to hear discussions about things that aren't of interest.

Let us know. We'd enjoy working with you either way!